Tracy is an invaluable addition to our team, spearheading our knowledge management initiatives with a critical emphasis on capturing employee know-how and converting it into valuable intellectual property. With a foundation in Psychology, complemented by an MBA and a Masters’s in Professional Psychology, Tracy brings in demand distinctive skill sets to this position. Tracy provides clients with an unrivalled wealth of resources to assist organisations in harnessing change and maximising the capture of their intellectual assets and employees’ know-how.
Murdoch University
Master of Business Administration (MBA)
International Business (MBAIntBus),
International Business/Trade/Commerce)
Curtin University
Masters of Applied Psychology, Professional PsychologyMurdoch University
Bachelor of Psychology (BPsyc.)
Organisation psychology, social psychology, economics
Ingral Development RTO
Advanced Diploma in Leadership and Management
Investment in intangible assets, such as data, software, brands, and other intellectual property-backed assets, grew at three times the pace of investments in physical assets, like factories and machinery in 2024.
In an AI-driven world, relying solely on patents for intellectual property (IP) protection is no longer sufficient. In the article co-authored by Matthew Yeates and Dr Stefan Paterson…
Mapping and aligning intangible assets (IA) through product development stages is a critical process for innovators seeking to maximise the value of their innovations.