Tag: Brand Protection

Ideas and thoughts driven from our expertise. Our articles offer a unique perspective on technology, innovation, intellectual property and the world of commerce.

IP Insurance – What is it? (Part 2)

Intellectual property (IP) insurance is essential for businesses seeking to protect their valuable IP assets. It offers several benefits…

IP Insurance – What is it? (Part 1)

Intellectual Property (IP) insurance is a specialised type of insurance designed to protect businesses from the financial risks associated with intellectual property disputes and litigation.

Unseen and undervalued – A brief introduction to intangible assets

Over the past few decades, the world has seen dizzying advancements in technology. By way of example, Australia only connected to the Internet in 1989 – now it’s impossible to imagine life without it. But perhaps the most exciting development in recent years is the rapid and accelerating commercialisation of space.

A design-centric approach – a new way of thinking about patent drafting

Patent attorneys typically receive information about an invention after the invention has been made. This information is then used to prepare a patent specification in conjunction with further dialogue between the patent attorney and the client to ensure the invention is fully understood and described.