By combining with experts in design & industry, IIP can assist clients in developing, creating, and protecting a brand. IIP can also tap into its worldwide network of associates to protect your brand in many countries overseas.
A trade mark is anything that is used as a commercial brand and can include words, names, logos and packaging. Ultimately, a trade mark captures the goodwill and reputation of a brand, which means that the value of a trade mark can grow considerably over time as the goodwill grows. Unlike other forms of registered IP, trade marks have an indefinite term so long as the trade mark is being used.
Visit our Design and Marketing page for more information about how we integrate trade marks with our leading design team.